Google may be the best search engine on the web but lately they’ve been shooting themselves in the foot.

All the hoopla about their IPO is big news even though they’ve made some blunders, including giving Playboy an interview that was published during the “quiet time” mandated by the SEC.

As if that wasn’t bad enough, their wildly successful Gmail service may need to undergo a name change. It appears that they forgot to trademark the name before announcing it. Four other companies have laid claim.

Google has plenty of money and they might just find it easier to buy off the claimants or they might have to rebrand. Perhaps I should look at registering GooMail?